Some thoughts on how news organizations can comprehensively leverage technology to bring simplicity, transparency and engagement to local politics and in the process tap into the $4.2 billion political ad spending predicted for 2010.
The first step into the new world is to take off your “story” glasses and try on your “etail,” “social networking,” “fantasy-sports” and other glasses as you think about moving from just covering politics to becoming a platform for civic engagement. This means providing an editorial and technology platform designed to enable participation.
Filed under: Uncategorized | Leave a Comment »
